American Apparel
In 2001 I moved to Los Angeles to join a new wholesale company called American Apparel. I was hired to help in the initial development of the brand. In my 9 years of employment with the company we grew to become a globally recognized brand with over 240 retail stores in 20 countries across the world.
some of our early ads
classic girl brand
style cards
aa swan
hanging out
slim slack brand campaign
aa pride
colours of aa
120+ internal forms
modular system
poly bag packaging
transparent typography
Munich, Frankfurt, Rotterdam, Cologne, Hamburg, Fukuoka
Vielle du Temple, Stuttgart, Saint Germain, Fukuoka
grid patterns
the 50/50 shirt
cut outs
natural beauty
keep it simple
summer catalog
summer catalog
german, french & english
dessin au trait
